The whole
picture.Not just the pixels.
Beautiful digital experiences don't happen in isolation. They're shaped by the strategy, customer journeys and decisions behind every interaction.
What makes us different
The experience is what people see.The thinking is what makes it work.
A website is never just a collection of pages. Discovery, design, technology and commercial priorities all shape what customers experience — and what a business can achieve.
Not just what we do.How we think.
Three principles behind the way we work. No fixed formula, no unnecessary complexity.
Business before buzzwords.
We start with what your business needs to achieve, how your customers behave and what might be getting in the way. Only then do we decide what deserves attention and investment.
Understand the challenge before choosing the solution.One connected approach.
Search affects discovery. Discovery shapes product pages. Product pages influence checkout. Strategy, experience and commerce work better when decisions consider the whole customer journey.
Every decision belongs to a bigger picture.Independent by design.
No one-size-fits-all roadmap or recommendation for its own sake. We work closely with you, make priorities clear and build the approach around your context, resources and ambitions.
A direct relationship. Advice shaped by your needs.Sometimes the problem
isn't where it appears.
A customer can't find the right product. That might look like a search problem. But the real friction could sit in the catalog, navigation, content, filtering or merchandising.
Looking at the whole experience changes where you start — and what you choose to improve.
Experience on the inside.Perspective on your side.
The thinking behind OTHER STANDARDS. was shaped inside digital product and e-commerce teams at Saint Laurent, Dior, Van Cleef & Arpels, Chanel and Givenchy.
From product discovery and customer journeys to website platforms and checkout, that experience informs how we connect customer needs with the realities of running a digital business.
More about the studioYour next digital moveshould mean something.
Tell us what you're working on. We'll start with what matters.
Let's talk about your project